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10 Tips for Writing Effective Email Marketing Templates


Email marketing templates make it possible for you to utilize the power of email marketing to boost the growth of your business. Email marketing has developed and transformed over the years. It began in 1978 as the first-ever mass email campaign was launched by Digital Equipment Corp., according to an article from Forbes.

It is now one of the most popular forms of digital marketing. Data from Statista reveals that there were 4 billion email users all over the world in 2020. This number is predicted to rise to 4.6 billion users by 2025. Given these impressive statistics, you should maximize your email marketing strategy today by writing powerful email templates.

10 Ways To Create Compelling Email Marketing Templates

These email marketing examples will come in handy, no matter what type of message you are planning to send. With these ten tips, you’ll discover how to write email marketing templates that will enable you to communicate effectively with your target market.

1. Use an Identifiable Sender Name

Even if the topics of your templates may change, make sure that your sender name remains the same across your email campaign. Use your business name in the “From” field, instead of the name of the marketing officer or staff member who is in charge of sending emails to customers. This will make it easier for your target audience to identify that the message is from your company and not from an unknown sender.

2. Create a Template Style Based on Your Brand

Form an email marketing template style that matches your branding. Use the colors, font, and layouts so people automatically associate it with your company. While the content of the individual messages may vary based on your specific email marketing campaign, having a consistent style will grant a sense of unity to your email marketing strategy as a whole.

3. Choose a Catchy, Brief Subject Line

The subject line of each template is vital because it makes an impact on whether your subscribers will open your email or not. First, the phrase must accurately describe the content of your email template so that the readers will not feel that you led them on. Next, it must be short enough to display properly on your web browser or email app. Last but not least, it has to strike a chord in your target market. It must contain a promise to meet the needs and wants of your customers, whether through your products, services, or relevant information.

4. Make a Strategic Template Design

The design of your template is crucial, not just because it makes the email more attractive, but also because it makes it more convenient for your target audience to read and absorb the actual content. Lay out the elements in a planned hierarchy. Place the most significant information at the top of the page so that your subscribers will have a general idea about your message even if they only have time to read the first part of your email. You can also code your own HTML template if you want granular control over the design.

5. Conceptualize an Engaging Preheader Text

The preheader text is the brief summary that comes after the subject line of your email template. Write an interesting preheader text that will hook the attention of readers and draw them to open the message. Ensure that the preheader text is related to the subject line so that they will form a cohesive whole.

6. Write Substantial Body Content

Your email templates are all part of your overall email marketing strategy. Each one of them should be written with a clear purpose in order to advance to your campaign’s intended goal. Address the needs of your target market since they signed up to your email list believing that you can provide solutions for a certain aspect of their lives. Use simple but potent words to help your customers understand how your products and services can directly benefit them.

7. Maximize the Buttons

Email buttons are essential to your templates because clicking on them will lead your subscribers to take the desired action you are aiming for. Instead of using a generic button, use specific words that will emphasize the benefit which you promised your customers in the content of your message.

8. Categorize Your Recipients

It’s a good idea to categorize your subscriber list into segments. This will give you the opportunity to write email templates that are more customized to the specific interests of each small group. By making the content more relevant for each segment, you may potentially see growth in click-through rates and actual sales because of your email campaign.

9. Form a Content Calendar

You’ll want to create an organized content calendar for your email campaign. How you schedule it will depend on what industry your business is in, what kind of content you are planning to send, who your target audience is, and how frequently you intend to communicate with your customers.

10. Hire Marketing Experts

Going the DIY route may initially seem less expensive if you are planning to make email templates. However, getting the assistance of a digital marketing agency that specializes in email marketing strategy is definitely worth investing in. Marketing professionals have the expertise and experience to craft high-quality email marketing templates that can effectively reach your target market.

Make Powerful Email Marketing Templates With the Help of Create By Influence

While you can try to create your own email marketing templates, you have a better chance of launching an effective email marketing strategy if you enlist the help of marketing experts like our team at Create by Influence.

We’re an award-winning digital marketing and consulting agency based in New Jersey. We can promote the growth of your business and help you to create email marketing templates that will resonate with your customers.

Visit our website to learn more about our digital marketing services. You can also follow our Instagram and Facebook accounts to stay connected. If you have any questions or concerns, give us a call today at (877) 651-2811 so we can start crafting email marketing templates together.

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