As an entrepreneur or marketing novice, you should find ways to hone your skills. Your marketing strategies should evolve with your audience’s ever-changing needs to thrive in today’s business environment. One of the most cost-effective ways to achieve this feat is to attend online marketing courses.
Industry leaders offer an extensive range of classes for budding marketers. Whether you want to enhance your search engine optimization (SEO), social media, or paid ads knowledge, you can find such courses online. Read on to learn about seven of the best digital marketing courses available for beginners.
1. Fundamentals of Digital Marketing
Fundamentals of Digital Marketing is one of the certificate courses from Google Digital Garage — a non-profit program that offers free training online. For this learning, you will need 40 hours to complete 26 modules.
The class should help you master digital marketing basics, including building your online presence. If you don’t have much experience optimizing pages, running social media sites, and developing ads, this course is ideal for you.
It provides attendees with bite-sized tutorials, quick quizzes, and a final exam. Once you fulfill the requirements, you can download your certification and display it on your CV and LinkedIn account.
2. Inbound Marketing Training
You can complete the free course Inbound Marketing Training through HubSpot Academy, a reliable information source for marketing, sales, and customer service professionals. The four-hour class contains thirty-four videos, eight lessons, and eight quizzes.
As the name suggests, the objective of this program is to teach participants about effective inbound marketing strategies, including content creation, blogging, and email marketing.
With more and more consumers getting overwhelmed by thousands of disruptive ads, there has been a growing demand for such techniques. The idea behind inbound marketing is to guide qualified customers to you instead of bombarding them with digital noise.
3. PPC 101
PPC 101 is part of Wordstream’s PPC University, a free comprehensive course created by pay-per-click (PPC) pros. There are six topics under this paid ads course, but it’s best to start with PPC 101.
Even for seasoned specialists, PPC can be an overwhelming subject. It’s a complex advertising model that can either quickly boost sales or drain your marketing budget. If you’re ready to join the exciting world of paid social media and search engine ads, this is the ideal training session for you.
Wordstream aims to teach participants the importance of PPC, creating captivating ads, and understanding success measures. Unlike SEO, paid ads provide advertisers with granular budget controls, quick results, and measurable outcomes.
4. Competitive Analysis and Keyword Research Course
The Competitive Analysis and Keyword Research Course is one of the lessons in SEMrush Academy, managed by one of the world’s leading software companies. This program is one of the unique online marketing courses that delve deeper into the fundamentals of SEO.
Your keywords play a critical role in your SEO success. If you use them well, you can capture quality audiences ready and willing to purchase your products or services. This free one-hour, seven-lesson course will help you understand how to stand out in a sea of competition by using ideal keywords. Once you complete the course, you can take a test to earn a SEMrush certificate.
5. Google Analytics for Beginners
If you’re serious about improving your online presence, Google Analytics for Beginners is one of the best programs for enhancing your PPC skills. This class is part of Google Analytics Academy — a six-part lesson designed to help marketers understand the search engine’s measurement tools.
It’s a free course that covers four topics: introduction, interface, reports, and conversion tracking. Depending on your experience level, it should take anywhere between four to six hours to complete. Like most courses, you don’t have to finish the class in one go. You can comply with the requirements at your own pace.
Once you master the basics of Google Analytics, you can move on to the Advanced Google Analytics course. Ultimately, the goal of these lessons is to prepare you for a Google Analytics Individual Qualification (GAIQ) certificate.
6. The Complete Digital Marketing Course: 12 Courses in 1
The complete Digital Marketing Course is the first paid class on this list from Udemy, the world’s largest education site. This company offers a diverse range of training sessions, including web development, public speaking, and machine learning.
The course description states participants will learn how to grow a business, become a digital marketing expert, generate income as an affiliate marketer, and work from home as a freelancer.
For $89.99 (usually discounted), you will get:
- Lifetime access
- Ten resources
- Over 22 hours of video
- 35 articles
- A certificate upon course completion
It’s a comprehensive course that covers all digital marketing basics, from research to SEO to social media marketing. We recommend investing in your skills if you want to further your knowledge about the industry.
7. Digital Marketing Strategy: Profitable Sales Funnel Fundamentals
American online learning community Skillshare developed this three-hour course for beginners. It teaches students one of the most crucial aspects of marketing success: converting audiences into customers. This session will show you how to boost sales, conversions, and leads through different pricing scales.
You can access the class with a free seven-day trial, but you can sign up for a Skillshare subscription for $8 per month or $29.88 per year if you want to complete more marketing programs. With over 27,000 courses, your investment will be worth every penny.
Elevate Your Marketing Skills
If you’re looking for a convenient way to further your marketing knowledge, you can check out various online marketing courses. Many companies offer free lessons, which you can use to your advantage.
Naturally, you will have to pay for more comprehensive training sessions. If you’re a marketing beginner and need help boosting your online presence, it’s best to work with experienced professionals. Visit Create By Influence now to take the first step toward propelling your business to new heights.