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7 Do’s and Don’ts in Online Marketing


Through online marketing, you can reach a wide range of audiences even with a limited budget. With billions of active internet users worldwide, businesses of all sizes and industries benefit from an effective digital marketing strategy. However, don’t think of it as a get-rich-quick solution.

As with any business activity, this endeavor requires planning, analysis, and dedication. The first step toward success is to develop a holistic marketing strategy. Let this guide show you how to create one that will propel your company to new heights.

1.   Do Know Your Audience

The core component of any successful online marketing strategy is knowing who you want to turn into customers. Here are some of the factors you can determine about them:

  • Location
  • Age
  • Income
  • Interests
  • Favorite websites

Once you create buyer personas, you can develop products, services, and marketing techniques that resonate with them. If you don’t direct your strategies toward the ideal market for your company, you might end up wasting time and money on people who do not need your products and services.

2.   Do Build a Valuable Website

Recent digital marketing statistics reveal that a whopping 85% of consumers conduct online research before purchasing anything from a brand. There’s no better way to share brand information than to build a valuable website.

Think about it. Whether or not you create online content, your potential customers will find data about your brand through blogs, review sites, and consumer posts. Without a website, consumers cannot distinguish fact from opinion.

Potential clients will likely believe anything they watch or read about you. Instead of letting them learn about you through other people, introduce yourself through a trustworthy site. Tell them about your story, what makes you different from the competition, and which of their pain points you can help solve.

3.   Do Create Personalized Experiences

The marketing rule of seven states that it takes an average of seven brand interactions before a potential customer purchases a product or service. For this reason, you should develop various strategies for clients in different stages of the buyer journey.

  • Awareness stage: Clients become aware of pain points but will not start looking for solutions yet. These individuals might search for terms like causes of facial acne.
  • Consideration stage: During this phase, clients start looking for potential solutions to their problems. Searches of people in this stage include phrases like natural facial acne treatments.
  • Decision stage: Buyers in this stage have explored their options and are ready to purchase products or services. They use keywords like affordable facial acne treatments near me.

Additionally, you should develop separate remarketing strategies for people who have already interacted with your brand. Retargeting statistics confirm that you are 70% more likely to convert these individuals than those who have never heard about you before.

4.   Do Practice Content Marketing

A typical consumer sees thousands of digital ads a day. Part of your job as a marketer is to stand out from a sea of competition by creating content that captivates, excites, and educates your clients. It’s one of the most effective lead generation strategies today.

For instance, think of Red Bull. Instead of bombarding customers with information on ingredients, calorie content, and recipes, they develop exhilarating videos that consumers happily consume and share. Because of Red Bull’s groundbreaking content, the brand has millions of YouTube, Facebook, and Instagram followers and subscribers.

You can achieve this feat too by producing top-quality content. Mix and match it up with video clips, ebooks, infographics, how-to guides, case studies, etc.

5.   Don’t Use Platforms You Can’t Maintain

It might be tempting to join platforms with massive audiences like TikTok. However, if your target audiences aren’t there anyway, you don’t need to create an account. It’s best to stick to sites that your potential and existing clients frequent.

Also, social media users often interact with brands to get quick results. When they leave a comment or send you a message, they expect a response almost immediately. A staggering 79% of consumers expect social media response time to be within 24 hours. Missing the mark with these users leads to lower brand loyalty, frustrated clients, and lost opportunities.

6.   Don’t Overshare

Sharing information on cost-effective platforms may seem tempting, but doing it too much might do more harm than good. For example, if you want to enjoy the benefits of email marketing, sending daily messages is not the answer. Instead, you should develop custom strategies for the awareness, consideration, and decision stages.

Ultimately, the goal is to leave your email recipients excited about receiving messages from you. You don’t want your emails to end up in their spam folders or the trash before they see your content.

7.   Don’t Invest in PPC Without Understanding How It Works

Pay-per-click (PPC) is an advertising model where marketers pay platforms for every ad click. This lead generation strategy has unique advantages, including quick results and granular budget controls.

However, many entrepreneurs invest massive budgets on PPC ads without understanding how they work. Doing so can lead to exponential traffic increase — without the conversion.

Running PPC ads involves keyword research, keyword bidding, and effective targeting. Messing up any of the factors sets you up to fail. If you want to run PPC campaigns, it’s best to have an expert on your side.

Dominate the Digital World

Online marketing is a game-changer for megacorporations and small businesses alike. No matter what your budget is, you can attract quality leads, encourage conversion, and boost sales. However, if you don’t observe best practices, you can also experience catastrophic losses.

It’s time to dominate the digital world with specialists from Create By Influence. We offer all the expertise of a full-scale digital marketing agency for the cost of one in-house employee. Visit our website now at to elevate your online presence.

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