Local SEO services are vital for a website. They help users have a better experience and aid you in reaching the first page of local search results. However, it’s not as easy as many people think.
Contrary to what some believe, you don’t just create content to improve your online visibility. You need to strategize your content well and optimize your site. To do so, here are some tips you can use to improve your local SEO.
1. Use Keyword Variations
You should always be mindful of the keywords you use. Unlike some influencers online who bombard their posts with countless hashtags, an expert SEO agency will tell you to avoid this.
Instead, only use keyword variations that are relevant to your brand, location, and the content you’re writing. Otherwise, Google’s algorithm will punish you by ranking you lower on search results.
If you’re not sure which keywords to add to your content, you can consult a local SEO company near you. You can also utilize other keyword and SEO tools such as HubSpot’s SEO marketing software, Google Ads, and the like.
2. Invest in Content
As Bill Gates said, content is king. With this, you can improve your branding and raise brand awareness. Investing your time and effort in creating good content is important. Some of the ways you can do this are by adding media and creating informative content.
Humans are highly visual creatures. Because of this, images and videos easily catch your consumers’ attention, which improves user engagement. You can also use them to relay pieces of information easily without boring them. Additionally, they help in improving your SEO by speeding up how your page loads.
Of course, it’s not enough that you catch your target market’s attention. You also need to make sure that you’re able to keep them listening. Hence, you should dedicate your time and effort to what you put on your page. It’d be helpful if your content is informative to help users understand your brand, as well as your offers, better.
3. Claim Your Business Profile
Aside from your content, you also need to claim your business profile on Google. Experts in local SEO encourage this as it allows you to verify all of your business information for free.
In turn, this will help you gain the trust of your target market and, at the same time, help them find you quickly when searching for your website, offers, and location. Here’s how you can claim your business listing on Google.
How To Add a Business Profile on Google
- On your device, open Google Maps.
- Search for your business name.
- From the results, find and click the correct one.
- Click on the “claim this business” button.
- Sign in and click “manage now.”
- Select the verification option then fill in all of the information relevant to your business, such as your business name, location, contact number, business category, website URL, operating hours, and so on.
- Wait for the PIN number that Google will send you to verify your profile.
Of course, don’t forget to keep it updated. There’s nothing more frustrating to consumers than finding out that the information online is inaccurate. So, if ever you change your operating hours or number, make sure to update it.
4. Utilize Local Directories
Speaking of business information, you can also utilize local directories to boost your local SEO. Local directories help you increase your online presence, making your target market find you easily.
That’s not the only reason why you should improve your presence in these places. If your information across the web is inconsistent, it may result in the suspension of your business listing on Google. Needless to say, this will also result in local traffic issues.
There are countless local directories out there. But, some of the places you need to check first are the popular ones, such as Yelp, Trip Advisor, Foursquare, and Yellow Pages. You can also ask an SEO expert to help you spot issues and inaccuracies on your local listings.
5. Mobile Optimization
These days, consumers have lots of gadgets to use when surfing the web other than their PC. People now have their smartphones, tablets, and so on. You need to ensure that your page is optimized to work on different devices, especially on mobile, as it can affect user experience.
Additionally, Google now factors this in ranking websites. So, if your website isn’t mobile-friendly, your ranking will likely go down in search results. Hence, make sure your website has a mobile version too by improving your responsive design.
6. Add Location Pages
Your location is important in the business world. This way, consumers will know where and how to find you. It’s even more crucial if you have several branches in different areas to avoid confusion.
If you have multiple stores in different locations, make sure to create a location page for each of them. This is also helpful if each of your stores offers different products or services. It will help your consumers discover which branch is near them and which will help them with their needs better.
7. Consult an Expert
Local SEO may seem easy at first glance, but it’s not what everybody thinks it is. It becomes more challenging as Google updates its algorithm from time to time. It’s hard to keep up and track everything, especially as your business grows.
Consulting an expert, however, can help you manage without sacrificing anything in your schedule. This way, you can still focus on managing your business. They also have better tools and vast knowledge in the field, which makes their services more worthy.
Dominate Your Local SEO Today
Dominating your local SEO isn’t as easy as many people think. Even a small mistake can greatly impact your ranking on search results and your website traffic. The above tips and the right local SEO services, however, can help you overcome the challenges to rank higher.