Learn What Makes Us A Leading Authority In Digital Marketing

Meet our Marketing team

Our Company

CBI began in 2018 when two friends, Nick Lalwani (CEO) and Steven Spencer (COO), shared the same vision of empowering businesses through an unrivaled digital experience and enduring friendships. As we expanded, we built a multi-cultural team of digital innovators committed to cultivating a championship culture within our organization. Each of us is responsible for laying new bricks and empowering one another to take on leadership roles inside CBI.

After discovering the missing pieces of the puzzle with winning results and clients, Nick and Steven pivoted CBI to fully focus on real estate. As Lalwani and Spencer plan to practice what they preach, they will utilize CBI’s expertise in the real estate field to deliver unparalleled customer-centric services.

At Create By Influence, our core values are the foundation of everything we do. Customer satisfaction is our top priority and we always strive to exceed the expectations of our clients. Responsibility is key in our approach, and we take ownership of every project, big or small, to ensure its success.

Efficiency is critical in a fast-paced industry and we work tirelessly to deliver results in a timely manner. Accountability is a core aspect of our business and we value the relationships we build with our clients, partners, and team members. Tenacity is what sets us apart and we never give up in the face of challenges. Finally, we believe in constant evolution and we stay at the forefront of our industry through continuous learning and growth.

Mikey O Fitness

2023-02-02

The Create By Influence Team has been awesome! Everyone was great throughout the whole process. Thank you!

Ric (SpartanFit)

2022-11-15

I cannot begin to tell you about the experience I had with Create By Influence. I met Owner & CEO, Nick Lalwani, at my local gym when he was still working his way through college. He always spoke of big dreams and helping others accomplish THEIR dreams, in between workouts. When he graduated, he married, moved away and that is the last of being motivated by someone articulating their pipe dream of success, mid-rep. This year, I decided to run for my local School Board. I have kids in my school system and I wanted to have a bigger voice in their academic experience. But, I just didn't have the bandwidth with 4 kids and 2 jobs to go out and introduce myself to every neighbor in town. I needed some new dynamic ways to reach my would-be constituents besides the usual signs and mailers. So, I scrolled through my phone and I called Nick Lalwani. He brainstormed with me on making my introduction to neighbors in a heartfelt recoded message on Youtube, and then texting potential voters BY ZIP CODE with a link to the aforementioned posted video. I thought, "This is going to be Hella-Expensive and no one is throwing thousands of donations at a school board election!" But it was! Nick worked with me & my budget and handled my consultations with the professionalism of a battle-tested marketing guru and yet the sincerity of an old friend. I'd say that's because we've known each other before but the irony is that every single person on his staff that I dealt with treated me the EXACT. SAME. WAY. Nick took his realness, empathy & polish and simply made it the company culture at Create By Influence. I am proud to give positive review and endorsement of this organization, not to an old buddy at the squat rack, but to the COMPANY and the INTEGRITY of the universe he created. Thank you CBI...and thank you, Nick.

John Lorenzo

2022-06-22

When I think of CBI, 3 words come to mind. Genuine, Dedication, Culture. You won't find a group of more dedicated, genuine marketing professionals around. The culture that they've created oozes out of every team member from the top with Nick & Steven down to every team member i've had the pleasure of working with. We are 3 months in and we're already seeing results here at TwoTwo Creative and I couldn't have asked for a better experience. Being a small business, every dollar matters that we spend and I rest easy at night knowing I've chosen the right marketing team to bet on to help us reach our goals this year and for the foreseeable future! Thank you CBI!

Nicholas Bono

2022-03-08

As the sole owner and operator of a company over the last eight years, I have been relative reserved in allowing others to help me grow my brand. One of my main concerns was losing sight of my independent "vision". The team at Create By Influence worked with me to enhance and optimize that exact vision. They are efficient, effective, and highly attentive. I simply could not be happier with the results of their work. I will continue to use them for all active projects, and highly recommend their services.

Freddy Hess

2022-03-02

The CBI team has done an amazing job with developing my brand and creating incredible social media content that has set me apart from my competition. Highly recommend!

Matt Brown

2022-02-28

Nick and Steven have been tremendous help throughout the past couple months. Since starting with them in January of 2022 they have brought our vision to reality. If there were any questions or issues Steven has been very attentive and understanding. Throughout our weekly consultations Steven has made sure we understood the process along with resolutions to some issues that have occurred. I highly recommend them. Being a small business it is always great dealing with genuine people. To many more years with this company!

Kendra Dickson

2022-02-25

As owner of a rapidly scaling brand, we hit a wall and needed immediate help. Even though we have a successful digital marketing team in house, it’s been a relief to collaborate with Nick, Steven and the rest of the team at CBI. They helped bring fresh perspectives in today’s economy and implement the changes we didn’t have the staff to cover. I highly recommend Create By Influence for other brands who are ready to overhaul your sales strategy in order to keep growing!

Dave Long

2022-02-22

Nick, Steven, and the whole team at CBI have been phenomenal to work with. I had been spending money on advertising and marketing and never felt like I was building toward anything, and that all changed with CBI. Nick and the team were able to put together a great game plan based on my budget and marketing goals, are flexible enough to make changes and implement new things quickly, and have taken a lot off my plate so I can focus more on my clients and less on the back end. CBI is like having a full time marketing department, and I can’t recommend their services enough. Thanks to the whole team for everything!

Alexis McCain

2022-02-19

Steven is so awesome and helpful. He communicated with me the whole way through and was so polite and knowledgeable.

Learn What Makes Us A Leading Authority In Digital Marketing

Meet our Marketing team

Nick Lalwani

Steven Spencer

Dave Long

Tudor Corman

Billy Rosado

Maryam Zohad

Andrew Tan

Manoj S

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