The pandemic has transformed consumer expectations — potentially forever. A McKinsey & Company survey reveals that companies accelerated their digitization efforts by three to seven years across different business processes to meet the market’s demands. Respondents expect these changes to stay in the long run.
One of the ways to thrive in today’s modern world is to strengthen your digital presence. At Create by Influence, we believe that small businesses and megacorporations alike will benefit from exceptional digital marketing services. Read on to learn more about building business resiliency in these trying times — and how a digital marketing agency can help you achieve your goals.
Changes in Consumer Behavior
Consumers have ever-changing needs, but recent market developments have significantly altered the business world. Today, consumers shop more online, prefer omnichannel communications, and value convenience over other buying factors.
The biggest retailers had to learn the hard way that they had to beef up their supply chain during the pandemic. Additionally, many brick-and-mortar businesses had to learn how to sell online — and fast. Business owners worldwide could not predict how drastic online shopping growth would be.
Commerce Department figures show that online sales grew by 32.4%, from $598.02 billion in 2019 to $791.70 billion in 2020. This figure represents the highest online sales growth since such data became available.
The 2021 Q1 figures still increased 39% versus the same period last year, indicating that many consumers still prefer purchasing goods online.
According to a Campaign Monitor study, brands using at least three channels earn 90% higher customer retention than those that observe single-channel strategies. Nowadays, even those in the real estate, solar, and finance sectors have started expanding their efforts to an omnichannel experience to boost their sales, engagement, and reach.
An omnichannel approach means using all your platforms to create a unified experience for your clients anytime, anywhere. Keep in mind that they will use your website, social media sites, and live chat services for different purposes. It’s best to map your clients’ journeys and develop content to match their sales funnel stage.
Nowadays, consumers want to complete a transaction from the comfort of their homes, from search to payment. Make sure to observe these factors to offer your clients maximum convenience:
- Your website and social media pages should work well from any device.
- Customers want to learn about their choices and compare prices at a glance.
- Give clients the option to meet online through Zoom or other such platforms.
- Offer various payment gateways to capture a bigger audience.
The Advantages of Digital Marketing
Now that you know what your potential and existing customers expect from you, it’s time to discuss how a reliable marketing agency can help you address their needs. Digital marketing builds business resiliency because of the following factors: hyper-targeting, cost-effectiveness, data abundance, and real-time adjustments.
With some traditional marketing techniques like printing a billboard, you invest and hope it reaches your target market. However, digital marketing offers entrepreneurs a strategy to choose audiences based on demographics and interests. With reliable paid search and SEO services, you can reach potential clients who will likely be interested in your products or services.
Digital marketing is an equalizer because even small businesses can achieve exponential growth through effective marketing services. For example, you can create Google and Facebook ads for a few hundred dollars and reach thousands of quality leads. With an experienced digital marketing agency on your side, you won’t have to waste your budget on clients not interested in your offer.
Platforms like Google, Facebook, and Instagram earn substantial amounts by providing businesses with valuable information on their clients. They will not breach privacy laws, but you can create several buyer personas to represent your ideal market.
You can segment clients based on their age, gender, location, marital status, hobbies, etc. Such data will enable you to develop customized content and copy that will resonate with audiences.
Digital marketing offers businesses the flexibility to adjust strategies in real-time. Below are some examples.
- You can allot a part of your budget to create trend-based content in line with your branding efforts. You can participate in movements, challenges, or random acts of kindness for better engagement.
- Digital ads provide decision-makers with current data. If you find that one of your campaigns is not as effective as the others, you can stop it immediately and apply the necessary changes to match your goals.
- Sometimes, design and grammatical errors get past you. With digital marketing, you can edit posts instead of reprinting marketing collateral.
Enhance Your Digital Presence Now
Consumer needs are ever-evolving. Right now, you have to enhance your digital presence to meet their expectations. Digital marketing can help boost your sales, engagement, and reach. With almost 300 million active online users in the country, this marketing branch is not going away anytime soon.
If you need a reliable agency for branding, web, communication, or SEO services, contact Create by Influence through firstname.lastname@example.org or (877) 651-2811. We are a full-service marketing agency offering flat monthly rates.
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