Close Quarters BJJ

Brazilian Jiu-Jitsu & Self-defense
Facebook Ads Case Study

Company Background:

Close Quarters Brazilian Jiu-Jitsu is a studio based in New Jersey. Self-confidence through self-defense training is their advocacy. Rich, the owner is a very passionate martial artist ever since he was a child. Over the years, he decided to share his passion with others and bring it to life through a Studio. Their main focus, for now, is Yoga, Brazilian Jiu-jitsu, and Muay Thai Kickboxing. Currently, they have several instructors passionately teaching aspiring martial artists to be more disciplined and confident– setting them up to maintain the momentum throughout a lifetime. For Rich, martial arts is not just a passion but also a way of life!

The Strategy:

Our team brainstormed on the best way to approach the market. We crafted a great Ad copy and a clear and creative graphic to match. Before launching a Facebook Ad campaign, we carefully studied the market first to make sure it’s fully set up for success. One of our strategies was to give out a free digital pass for first-timers. The leads we got from the campaign were sent off to email nurture which dramatically increase the conversion rate.

The Results:

At CBI, we set up our goals ridiculously high, we were always clear from the get-go on how we can make our plans work.

The FB Ads Campaigns we launched for them generated 25 qualified leads at a cost of only $10.98 per lead in the first 30 days. The leads we gathered were sent off to email nurture. We crafted a copy which includes useful information, values and a promotion of the free virtual pass that we’re offering for first-timers. We wanted to provide value first to build trust and connection. We are in it for the long term. Our goal is to convert high-quality leads into long-term clients. Of the 25 generated leads from Facebook ads, 13 purchased a yearly or monthly membership making the conversion rate 50%! A very positive ROI for CQBJJ.

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