Close Quarters Brazilian Jiu-Jitsu is a studio based in New Jersey. Self-confidence through self-defense training is their advocacy. Rich, the owner is a very passionate martial artist ever since he was a child. Over the years, he decided to share his passion with others and bring it to life through a Studio. Their main focus, for now, is Yoga, Brazilian Jiu-jitsu, and Muay Thai Kickboxing. Currently, they have several instructors passionately teaching aspiring martial artists to be more disciplined and confident– setting them up to maintain the momentum throughout a lifetime. For Rich, martial arts is not just a passion but also a way of life!
Our team brainstormed on the best way to approach the market. We crafted a great Ad copy and a clear and creative graphic to match. Before launching a Facebook Ad campaign, we carefully studied the market first to make sure it’s fully set up for success. One of our strategies was to give out a free digital pass for first-timers. The leads we got from the campaign were sent off to email nurture which dramatically increase the conversion rate.
At CBI, we set up our goals ridiculously high, we were always clear from the get-go on how we can make our plans work.
The FB Ads Campaigns we launched for them generated 25 qualified leads at a cost of only $10.98 per lead in the first 30 days. The leads we gathered were sent off to email nurture. We crafted a copy which includes useful information, values and a promotion of the free virtual pass that we’re offering for first-timers. We wanted to provide value first to build trust and connection. We are in it for the long term. Our goal is to convert high-quality leads into long-term clients. Of the 25 generated leads from Facebook ads, 13 purchased a yearly or monthly membership making the conversion rate 50%! A very positive ROI for CQBJJ.