Case Study

Greens Enterprises

Commercially Compostable Materials
Facebook Ads Case Study

Company Background:

Greens Enterprises is committed to reducing single-use plastic and styrofoam disposables by replacing them with fully compostable, high-quality products that customers love. They provide the best value possible while giving back to the community and to our climate with every sale.

The Strategy:

The magic lies in a strong Ad copy that stresses the goodness of the product. Proper brainstorming on who should be their target market generated more sales. As for them, we did B2B Interactions. We called different food businesses to introduce the product. Turned out customers prefer businesses who care for the environment big time.

The Results:

Greens Enterprises was looking for a direct B2B marketing strategy to get connected with meal prep companies, restaurants, and other food ordering vendors throughout the U.S. who were looking for eco-friendly, compostable products.

We constructed a solid acquisition system for them using Facebook and Instagram as our advertising platform with the goal to obtain solid leads and booked appointments with decision-makers who would be most highly to convert and purchase from Greens. After 30 days, our client obtained their first contracted deal from our digital marketing strategy.