This strategy required a new and aesthetically pleasing website as their foundation and then to incorporate the following practices to help retain and gain organic rankings.
1. On Page Best Practices
a) Focused on Specific Keywords and Keyphrases for the location and their offering.
b) Optimized pages for best practices with Metas, H1s, and visible content.
2. Off Page Best Practices
a) Focused on an increase of follow backlinks.
b) Established Google My Business in their local area.
3. Consistent Content
a) Updated website written content to keep content fresh and updated.
After implementing our strategies in these three areas, we saw the following results:
Organic Keywords increased by 185% with an increase to over 70 targeted keywords.
Site traffic increased by 146% averaging over 1000 visitors.
Overall our strategy helped improve Mora Salon Organic Rankings to help showcase for the keywords that best benefit their business.