If you haven’t tried Instagram Reels, the app’s most popular new feature, now could be the best time to do so. Instagram Reels debuted in the summer of 2020 as a reaction to Instagram’s primary competition, TikTok, which has a monthly active user base of nearly one billion.
With TikTok’s meteoric rise to fame, Instagram needed to improve its performance, discover new methods to attract users, and make a name for itself as a platform for video entertainment. That’s how Instagram Reels came to be. Instagram Reels, designed to look like a digital film strip, has become a popular way for people and businesses to express themselves and engage with their followers.
If you’re curious about how this new feature can help your digital marketing strategy and market entry strategy, keep reading! This article will go over what Instagram Reels is, how it operates, and how you can utilize it to promote your brand.
What Are Instagram Reels?
Instagram Reels is an exciting and engaging method to make video content on the platform. This video feature is accessible in 50 countries, including the United States. Instagram users can capture and edit video snippets ranging from 15 to 60 seconds in length, add music, and share them to their Stories, Explore Feed, and the Reels tab, which is like TikTok. This new feature can be helpful for your company’s market penetration strategy.
How To Boost Your Instagram Presence Using Reels
Brands should seize the opportunity provided by Instagram Reels to interact with a growing number of customers who favor short, consumable videos.
Instagram Reels are a creative way for companies to engage with their customers and expand their reach. Reels are not only entertaining, but they also have a high likelihood of being shared (having a high probability of going viral), making them a simple method to build genuine connections with your audience.
Discover Your Niche as a Creator
You should center your reels on an aesthetic or theme in the same way you do for your Instagram feed. Ensure that your reels align with your Instagram profile and look for methods to provide value to your audience. Since reels might also show up in the Feed, it’s best if your videos are relevant to your company and content categories.
Make a Unique Reel Cover
Your feed will be more unified if you use creative and compelling reel covers. Incorporate descriptive language or an image on your covers that inform your readers about the content of your reel. Instead of scrolling through your reel, users will be more likely to click on it.
Post Helpful Tutorials
On Reels, quick tutorial clips combined with fitting audio can work like a charm. You can use this feature to impart something fresh to your audience or share your knowledge and skills in the form of tips and techniques. You may demonstrate how to bake muffins or perhaps reply to an interesting question. To ensure that others can see and understand you, set your clips to the proper speed.
Publishing educational content is a terrific approach to positioning yourself as an authority in your field and becoming the go-to resource for individuals looking for information on various subjects.
Add Hashtags and Captions
We urge you to be humorous or innovative with your captions, even if they aren’t as crucial as the substance of your content. On the other hand, hashtags are necessary for gaining attention. Instagram’s algorithm will group reels into categories so that individuals with similar interests may see them. As such, make sure to do your homework and pick hashtags that are relevant to your content or currently popular.
Not only has Reels sparked a favorable shift in marketing by giving users access to songs from Instagram’s music library, but creative voiceovers seem to have also become commonplace. Adding a narration or using popular music in your reel can help to make your video more interesting.
Showcase What You’re Offering
Reels appear on Instagram’s Explore page, so your work will be seen by those who don’t follow you. You can’t pass up the chance to show off your products and services to a vast audience. Because 80% of Instagram users decide whether to purchase a product or service after seeing it on the app, Reels can help you to boost brand recognition and revenue.
Share Your Reels on Your Instagram Stories
Here’s something you might not have considered: When you use your Instagram story to share reels, all the viewers that visit your Story will see them again. More views will be generated if other people share your content on their stories.
Grow Your Audience Size
Reels can assist you in substantially increasing your following. Users who aren’t your followers can view your content on the Explore page, where recommended reels appear. Increasing your followers and improving your online profile can be accomplished by reaching out to new people. Expect to gain new viewers and fans over time.
Focus on providing engaging content regularly to draw attention. The more views your videos receive, the more likely they are to be shared. Your reels might need a week or more to achieve their maximum potential for viewership.
Create Instagram Reels to Generate Leads
Instagram Reels are undeniably a content type that has the potential to create leads for your company. You may be asking, “what is lead generation?” This is the process of drawing potential customers to your business and sustaining their interest to convert them into customers. This can be achieved by marketing through Instagram Reels.
Other methods for generating and converting leads are target marketing strategies like SMS marketing, email marketing strategy, and Facebook marketing strategy. These can all be effective marketing strategies for small businesses.
Instagram Reels gives marketers a one-of-a-kind opportunity to obtain more views and likes from users and engage with them on the platform. In this article, we’ve discussed how Reels work and how to use them in growing your Instagram. Just keep what we’ve shared in mind, and you’ll soon be able to reap the benefits of using Instagram Reels.
If you have any questions or need more help with your Instagram marketing, contact us! We are the best digital marketing agency around when it comes to achieving this goal.
Aside from social media marketing, we are also adept with Shopify email marketing and email marketing templates. With our help, we can guarantee that all your digital marketing bases are covered!