Paving Success: On Time Mini Mix Advertising Triumph

Introduction:

• Overview of On Time Mini Mix, a concrete delivery service specializing in concrete mix services.

Challenge:

• On Time Mini Mix aimed to acquire leads and phone calls cost-effectively while staying under a target acquisition cost.

Advertising Results (April 2023 to October 2023):

• Total Cost: $16,600

• Leads Acquired: 107

• Phone Calls: 393

• Cost per Conversion: $68.06

• Clicks to Website: 1,900

Key Metrics:

• Emphasize the importance of lead acquisition and phone calls for a service-based business like concrete delivery.

Cost per Acquisition Target:

• Client’s goal was to stay under $150 per acquisition.

Success Highlights:

• The campaign successfully achieved a cost per conversion of $68.06, well below the client’s target.

• 393 phone calls indicate a strong engagement and interest in On Time Mini Mix’s services.

Recommendations:

• Discuss potential strategies to further optimize the campaign or expand reach based on the observed success.