to transform real estate. 
Welcome to CBI - Where Your
Growth is Our Mission
how businesses engage with their customers has established us as leaders in digital marketing,
continuously pushing the boundaries of creativity and excellence.
OUR MISSION
In an age where digital interactions often overshadow genuine connections, Create By Influence (CBI) is dedicated to harnessing the power of technology to nurture real human experiences that enrich both lives and businesses. We recognize that navigating the journey of local entrepreneurship can be both challenging and rewarding, and we deeply understand the pressures that come with growth. Our team comprises individuals who have firsthand experience as realtors, contractors, and small business owners, allowing us to empathize with our clients’ current situations and aspirations.
At CBI, our mission is to alleviate the burdens associated with business growth. We achieve this by integrating innovative technology and developing tailored solutions that empower businesses to efficiently generate, nurture, convert, and retain leads. This streamlined approach allows our clients to focus on what truly matters: building meaningful relationships that lead to real-world success.
Our purpose extends beyond offering digital tools. As we navigate an ever-evolving technological landscape—where automation and AI may disrupt traditional roles and concepts like Universal Basic Income gain traction—we are committed to keeping businesses relevant and human-centric. We foster a vibrant environment where creativity, innovation, and enjoyment flourish, uniting a community of passionate and knowledgeable individuals who work hard and play hard, driven by a shared vision.
This is not merely our profession; it is our passion. By prioritizing authentic human experiences in a digital world, CBI not only champions the success of businesses but also cultivates loyalty and growth rooted in empathy, authenticity, and genuine impact.
Since its inception in 2018 by Nick Lalwani (CEO) and Steven Spencer (COO), Create By Influence (CBI) has harnessed a decade of expertise in managing a diverse portfolio of real estate and trades, and home services clients. With a commitment to transformative digital experiences and enduring partnerships, CBI swiftly emerged as a leader in digital marketing and consulting. Leveraging innovative strategies and cutting-edge technology, CBI empowers clients across industries, revolutionizing businesses and driving sustained growth.
As CBI continued to evolve, Nick and Steven recognized the immense potential of integrating SaaS technologies into their service offerings. In 2024, they strategically merged with Qoretx Holdings, a parent company dedicated to integrating technology and marketing into ventures poised for success in targeted markets. This pivotal merger paved the way for the launch of two groundbreaking software ventures: Marketing 4 Lenders (M4L) and Marketing 4 Real Estate Agents (M4REA). These platforms are designed to enhance digital presence and operational efficiency for loan officers and realtors, addressing specific industry needs with tailored solutions.
Nick and Steven, both licensed real estate professionals, bring a deep understanding of the industry to these ventures. They are supported by mortgage experts Dave Long and Ted Hicks, who serve as venture partners, contributing invaluable insights and strategies to ensure the success of M4L and M4REA. Together, they are driving innovation and setting new standards in the real estate and mortgage sectors, positioning CBI and Qoretx as trailblazers in the digital transformation of these industries.
In 2018, Create By Influence (CBI) was founded by Nick Lalwani (CEO) and Steven Spencer (COO) with a shared vision of empowering businesses through unparalleled digital experiences and enduring partnerships. Over the years, CBI established itself as a leader in digital marketing and consulting, helping numerous businesses achieve their goals through innovative strategies and cutting-edge technology.
As the company grew, Nick and Steven recognized the need to expand their horizons and tap into the potential of SaaS solutions. In 2024, they took a strategic leap by merging with Qoretx Holdings, a parent company dedicated to merging technology and marketing into ventures poised for success in segmented markets. This merger paved the way for the creation of two innovative software ventures: Marketing 4 Lenders (M4L) and Marketing 4 Real Estate Agents (M4REA). These ventures are designed to bridge the gap between loan officers and realtors, offering tailored solutions to enhance their digital presence and streamline their operations.
Nick and Steven, both active real estate license holders, bring a comprehensive understanding of the industry to these initiatives. Their expertise is further complemented by mortgage professionals Dave Long and Ted Hicks, who serve as venture partners, providing valuable insights and strategies to ensure the success of M4L and M4REA.
Our Founding Story
In 2018, Create By Influence (CBI) was founded by Nick Lalwani (CEO) and Steven Spencer (COO) with a shared vision of empowering businesses through unparalleled digital experiences and enduring partnerships. Over the years, CBI established itself as a leader in digital marketing and consulting, helping numerous businesses achieve their goals through innovative strategies and cutting-edge technology.
As the company grew, Nick and Steven recognized the need to expand their horizons and tap into the potential of SaaS solutions. In 2024, they took a strategic leap by merging with Qoretx Holdings, a parent company dedicated to merging technology and marketing into ventures poised for success in segmented markets. This merger paved the way for the creation of two innovative software ventures: Marketing 4 Lenders (M4L) and Marketing 4 Real Estate Agents (M4REA). These ventures are designed to bridge the gap between loan officers and realtors, offering tailored solutions to enhance their digital presence and streamline their operations.
Nick and Steven, both active real estate license holders, bring a comprehensive understanding of the industry to these initiatives. Their expertise is further complemented by mortgage professionals Dave Long and Ted Hicks, who serve as venture partners, providing valuable insights and strategies to ensure the success of M4L and M4REA.
A NEW CHAPTER WITH QORETX DRIVING INNOVATION TOGETHER
The collaboration with Qoretx Holdings introduced Dean Bozzano, a seasoned venture capitalist and Chief Technology Officer, to our team. Dean, along with Ted Hicks and Bo Ray, brings a wealth of experience from Six Sigma Systems, a leading Qoretx partner specializing in cloud-based business systems. Bo Ray, renowned for pioneering real estate technology integration, has been pivotal in advancing the industry’s technological landscape. Their collective expertise in technology and business systems design plays a pivotal role in steering the technological innovation and strategic vision of our ventures.
Backed by Qoretx Holdings and its accomplished partners, CBI is positioned at the forefront of revolutionizing the real estate and mortgage industries. We are dedicated to delivering unparalleled value and transformative outcomes for our clients through continuous growth, innovation, and a steadfast commitment to equipping businesses with the essential tools for success.
The partnership with Qoretx Holdings introduced Dean Bozzano, a venture capitalist and Chief Technology Officer, into the mix. Dean, along with Ted Hicks and Bo Ray, comes from Six Sigma Systems, a Qoretx partner specializing in designing cloud-based business systems. Bo Ray, a pioneer in real estate technology integration, has been instrumental in advancing the industry’s technological landscape. Their combined expertise in technology and business systems design plays a crucial role in driving the technological innovation and strategic vision of our ventures.
Together, with the robust support of Qoretx Holdings and its seasoned partners, CBI is poised to revolutionize the real estate and mortgage industries, delivering exceptional value and transformative results to our clients. Our story is one of continuous growth, innovation, and a steadfast commitment to empowering businesses with the tools they need to succeed.
Growth and Evolution
Over the years, we’ve expanded our services, refined our strategies, and built a team of experts who bring diverse skills and unique perspectives. Our growth and evolution have been steadfastly guided by our commitment to our core values, known as W.I.S.E:
Winning
We aim for excellence in all our endeavors, celebrating every victory alongside our clients.
Innovation
We stay ahead of industry trends and continuously enhance our tools and techniques.
Synergy
We believe in the power of collaboration, both within our team and with our clients, to achieve the best results.
Empowerment
We promote both personal and professional growth for our team members and empower our clients to succeed.
Meet the team
Nick Lalwani
CEO and Founder
As the CEO of Create By Influence (CBI) and Co-founder of Qoretx, I am driven by a relentless passion for reshaping the intersection of digital marketing and technology. With over a decade of industry experience, I’ve dedicated myself to propelling businesses in real estate, home services, and trades towards unparalleled growth and achievement.
My journey embodies resilience and an unwavering underdog mentality. Losing my father, my ultimate role model, at 22 was a pivotal moment that fueled my transformation from a college dropout to excelling at DeVry Business and Technology Tradeschool. Graduating at the top of the dean’s list with an associate degree in web/graphic design and information technologies marked the beginning of my entrepreneurial journey. Founded in 2018, CBI stands as a testament to this spirit, driving forward with unwavering determination.
At CBI, we specialize in digital marketing, talent management, and consulting, empowering brands with innovative strategies and cutting-edge solutions that propel them to prominence in their markets. CBI operates within Qoretx, a pioneering investment portfolio and parent company that merges technology and marketing into ventures poised for substantial success. This collaboration enables us to offer industry-specific SaaS solutions like Marketing 4 Real Estate Agents (M4REA) and Marketing 4 Lenders (M4L), leveraging Qoretx’s robust investment and strategic insights.
In addition to my professional endeavors, I am passionate about maintaining a healthy and fit lifestyle. While my past includes competitive bodybuilding, where I achieved a state overall title in Pittsburgh in 2013, I continue to prioritize fitness as an integral part of my daily routine.
On a personal front, I cherish my roles as a dedicated husband to Melissa Lalwani, who is an unwavering support system and homemaker, and father to twins, Leo and Bella. Driven by a vision to create sustainable business models, I am committed to cultivating a culture of excellence, innovation, and continual growth within our organizations.
Steven Spencer
COO and Co-Founder
Dave Long
Chief Relations Officer
Christian Orama
Assistant Director
Tudor
Paid Media Manager
Maryam Zohand
Marketing Design Director
Carl Juevsano
SEO Specialist
Andrew Tan
Automation Specialist
Andrew Tan, the Automation Specialist at Create By Influence (CBI), is a technical wizard who plays a critical role in streamlining and optimizing operational processes within the organization. Armed with a deep understanding of automation technologies, Andrew spearheads initiatives to enhance efficiency and productivity across various facets of CBI’s operations. His expertise lies in developing and implementing automated solutions that not only save time and resources but also contribute to the overall effectiveness of workflows. Andrew’s meticulous approach to identifying opportunities for automation and his ability to integrate cutting-edge technologies make him an invaluable asset to CBI. With a commitment to staying at the forefront of automation trends, Andrew Tan ensures that CBI remains ahead of the curve in leveraging technology to drive innovation and operational excellence. His contributions significantly contribute to CBI’s ability to navigate the fast-paced and dynamic landscape of the digital industry.
Nick Lalwani
CEO and Founder
As the CEO of Create By Influence (CBI) and Co-founder of Qoretx, I am driven by a relentless passion for reshaping the intersection of digital marketing and technology. With over a decade of industry experience, I’ve dedicated myself to propelling businesses in real estate, home services, and trades towards unparalleled growth and achievement.
My journey embodies resilience and an unwavering underdog mentality. Losing my father, my ultimate role model, at 22 was a pivotal moment that fueled my transformation from a college dropout to excelling at DeVry Business and Technology Tradeschool. Graduating at the top of the dean’s list with an associate degree in web/graphic design and information technologies marked the beginning of my entrepreneurial journey. Founded in 2018, CBI stands as a testament to this spirit, driving forward with unwavering determination.
At CBI, we specialize in digital marketing, talent management, and consulting, empowering brands with innovative strategies and cutting-edge solutions that propel them to prominence in their markets. CBI operates within Qoretx, a pioneering investment portfolio and parent company that merges technology and marketing into ventures poised for substantial success. This collaboration enables us to offer industry-specific SaaS solutions like Marketing 4 Real Estate Agents (M4REA) and Marketing 4 Lenders (M4L), leveraging Qoretx’s robust investment and strategic insights.
In addition to my professional endeavors, I am passionate about maintaining a healthy and fit lifestyle. While my past includes competitive bodybuilding, where I achieved a state overall title in Pittsburgh in 2013, I continue to prioritize fitness as an integral part of my daily routine.
On a personal front, I cherish my roles as a dedicated husband to Melissa Lalwani, who is an unwavering support system and homemaker, and father to twins, Leo and Bella. Driven by a vision to create sustainable business models, I am committed to cultivating a culture of excellence, innovation, and continual growth within our organizations.
Steven Spencer
COO and Co-Founder
Dave Long
Chief Relations Officer
Dean Bozzano
Chief Technology Officer
A graduate of Loyola University with an MBA from The University of Chicago Pre-med LSU and post graduate at AT Still University he began his career in the consulting group of Arthur Andersen, the largest accounting and consulting firm in the world at the time, pioneering one of the first implementations of IBM personal computers in enterprise business environments. His expertise in technology quickly grew leading to numerous consulting and speaking engagements on behalf of the firm and IBM. Transitioning to a role to lead the M&A, Treasury and IT departments at the corporate headquarters of a successful leveraged buyout in the home appliance and construction trade sectors, he developed and implemented some of the earliest commercial application of value-based management techniques becoming a recognized authority in Economic Value Added models presenting strategies for technology driven analysis to various industry conferences.
After a successful leveraged buyout, he returned to Arthur Andersen focusing on health, fitness, nutritional, and food businesses and promoted to Partner. He later became COO of a Midwest Venture Capital firm, managing a portfolio of startups focused on technology, education and food sectors, providing returns exceeding 1000%. His passion for health and nutrition led him back to school and into digital marketing, becoming one of Infusionsoft’s first Certified Partners. He co-founded Six Sigma Fitness, a SaaS health technology platform, and expanded another business utilizing its digital marketing and business automation methods called Six Sigma Systems and eventually merged it with Qoretx LLC. Additionally, he has a rich background in martial arts, holding multiple black belts and studying various disciplines for over 30 years.
Christian Orama
Assistant Director
Tudor
Paid Media Manager
Maryam Zohand
Marketing Design Director
Carl Juevsano
SEO Specialist
Andrew Tan
Automation Specialist
Andrew Tan, the Automation Specialist at Create By Influence (CBI), is a technical wizard who plays a critical role in streamlining and optimizing operational processes within the organization. Armed with a deep understanding of automation technologies, Andrew spearheads initiatives to enhance efficiency and productivity across various facets of CBI’s operations. His expertise lies in developing and implementing automated solutions that not only save time and resources but also contribute to the overall effectiveness of workflows. Andrew’s meticulous approach to identifying opportunities for automation and his ability to integrate cutting-edge technologies make him an invaluable asset to CBI. With a commitment to staying at the forefront of automation trends, Andrew Tan ensures that CBI remains ahead of the curve in leveraging technology to drive innovation and operational excellence. His contributions significantly contribute to CBI’s ability to navigate the fast-paced and dynamic landscape of the digital industry.
Our Commitment
Our client’s success is our success. We uphold the highest standards of integrity and professionalism while delivering measurable results. At CBI, we’re not just your service provider—we’re your strategic partner in digital growth.
Our Commitment
Our client’s success is our success. We uphold the highest standards of integrity and professionalism while delivering measurable results. At CBI, we’re not just your service provider—we’re your strategic partner in digital growth.
Our Impact
From assisting startups in establishing their market presence to transforming regional players into national powerhouses, our work speaks volumes. We pride ourselves on making tangible differences in our clients’ businesses, as evidenced by our long-standing relationships and successful campaigns.
Join Our Journey
We invite you to be part of our exciting journey. Whether you’re looking to enhance your digital presence, increase engagement, or drive sales, CBI has the expertise and passion to help you achieve your goals. Let’s create something incredible together.
Join Our Journey
We invite you to be part of our exciting journey. Whether you’re looking to enhance your digital presence, increase engagement, or drive sales, CBI has the expertise and passion to help you achieve your goals. Let’s create something incredible together.
Customer Testimonials
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Nick, Steve, and the entire CBI crew are revolutionizing the landscape of both the Real Estate and Mortgage Lending industries with their innovative ideas and cutting-edge digital marketing strategies. The... read more
Craig LaBruno
May 6, 2024Best in the business hands down.
Justin Jones
December 6, 2023The Create By Influence Team has been awesome! Everyone was great throughout the whole process. Thank you!
Mikey O
June 6, 2023I cannot begin to tell you about the experience I had with Create By Influence. I met Owner & CEO, Nick Lalwani, at my local gym when he was... read more
Ric (SpartanFit)
June 6, 2023 -
When I think of CBI, 3 words come to mind. Genuine, Dedication, Culture. You won't find a group of more dedicated, genuine marketing professionals around. The culture that they've created... read more
John Lorenzo
June 6, 2023Steven is so awesome and helpful. He communicated with me the whole way through and was so polite and knowledgeable.
Alexis McCain
June 6, 2022When you want to work with a marketing company that feels like family, you hire Create by Influence. They are responsive, professional and friendly and are committed to providing a... read more
Luis Vega
June 6, 2022Very professional and knowledgeable. When it comes to preforming business and success rate I wish I could give 10 stars
Patric Kelley
June 6, 2022 -
Great company! Very professional and listens to your needs for your company.
Chris Etheredge-Quigley
June 6, 2022Team is very knowledgeable! Highly recommend them!
Brandon Brown
June 6, 2022Nick and Steven have been tremendous help throughout the past couple months. Since starting with them in January of 2022 they have brought our vision to reality. If there were... read more
Matt Brown
June 6, 2022As the sole owner and operator of a company over the last eight years, I have been relative reserved in allowing others to help me grow my brand. One of... read more
Nicholas Bono
June 6, 2022 -
The CBI team has done an amazing job with developing my brand and creating incredible social media content that has set me apart from my competition. Highly recommend!
Freddy Hess
June 6, 2022As owner of a rapidly scaling brand, we hit a wall and needed immediate help. Even though we have a successful digital marketing team in house, it’s been a... read more
Kendra Dickson
June 6, 2022Nick is very knowledgeable and a solid all around guy. Nick has a very broad variety of skills in this competitive market. He completes every job while checking all the... read more
Kurt Mickletz
June 6, 2022Amazing company, handled my branding myself and my online presence. Since then, business has exploded!
Josh Pireda
June 6, 2021
