As the CEO of Create By Influence (CBI) and Co-founder of Qoretx, I am driven by a relentless passion for reshaping the intersection of digital marketing and technology. With over a decade of industry experience, I’ve dedicated myself to propelling businesses in real estate, home services, and trades towards unparalleled growth and achievement.

My journey embodies resilience and an unwavering underdog mentality. Losing my father, my ultimate role model, at 22 was a pivotal moment that fueled my transformation from a college dropout to excelling at DeVry Business and Technology Tradeschool. Graduating at the top of the dean’s list with an associate degree in web/graphic design and information technologies marked the beginning of my entrepreneurial journey. Founded in 2018, CBI stands as a testament to this spirit, driving forward with unwavering determination.

At CBI, we specialize in digital marketing, talent management, and consulting, empowering brands with innovative strategies and cutting-edge solutions that propel them to prominence in their markets. CBI operates within Qoretx, a pioneering investment portfolio and parent company that merges technology and marketing into ventures poised for substantial success. This collaboration enables us to offer industry-specific SaaS solutions like Marketing 4 Real Estate Agents (M4REA) and Marketing 4 Lenders (M4L), leveraging Qoretx’s robust investment and strategic insights.

In addition to my professional endeavors, I am passionate about maintaining a healthy and fit lifestyle. While my past includes competitive bodybuilding, where I achieved a state overall title in Pittsburgh in 2013, I continue to prioritize fitness as an integral part of my daily routine.

On a personal front, I cherish my roles as a dedicated husband to Melissa Lalwani, who is an unwavering support system and homemaker, and father to twins, Leo and Bella. Driven by a vision to create sustainable business models, I am committed to cultivating a culture of excellence, innovation, and continual growth within our organizations.

Steven Spencer, the COO of Create By Influence (CBI), is a dynamic entrepreneur with a passion for digital innovation and strategic leadership. Co-founding CBI alongside Nick Lalwani in 2018, Steven has been instrumental in steering the company’s growth and success. In 2023, he expanded CBI’s horizons by venturing into a new software initiative, collaborating with Nick and venture partner Dave Long to bridge the gap between loan officers and realtors. In addition to his role at CBI, Steven holds an active real estate license, demonstrating his hands-on involvement and deep understanding of the real estate industry. Steven Spencer is recognized for his dedication to cultivating a championship culture within the organization and for his continuous pursuit of innovation and excellence in both the digital and real estate realms.

Dave Long, a pivotal venture partner in Create By Influence’s (CBI) journey, brings a wealth of experience and strategic acumen to the table. His collaboration with Nick Lalwani and Steven Spencer in 2023 marked the inception of a new software venture called M4L (Marketing 4 Lenders), focused on bridging the gap between loan officers and realtors. With a keen understanding of business dynamics, Dave’s contributions have been instrumental in shaping the innovative direction of CBI’s expansion. His strategic insights and commitment to fostering collaborative ventures underscore his role in driving success for both CBI and its ventures. Beyond his professional endeavors, Dave Long is recognized for his dedication to creating impactful solutions and building partnerships that transcend industry boundaries.

A graduate of Loyola University with an MBA from The University of Chicago Pre-med LSU and post graduate at AT Still University he began his career in the consulting group of Arthur Andersen, the largest accounting and consulting firm in the world at the time, pioneering one of the first implementations of IBM personal computers in enterprise business environments. His expertise in technology quickly grew leading to numerous consulting and speaking engagements on behalf of the firm and IBM. Transitioning to a role to lead the M&A, Treasury and IT departments at the corporate headquarters of a successful leveraged buyout in the home appliance and construction trade sectors, he developed and implemented some of the earliest commercial application of value-based management techniques becoming a recognized authority in Economic Value Added models presenting strategies for technology driven analysis to various industry conferences.

After a successful leveraged buyout, he returned to Arthur Andersen focusing on health, fitness, nutritional, and food businesses and promoted to Partner. He later became COO of a Midwest Venture Capital firm, managing a portfolio of startups focused on technology, education and food sectors, providing returns exceeding 1000%. His passion for health and nutrition led him back to school and into digital marketing, becoming one of Infusionsoft’s first Certified Partners. He co-founded Six Sigma Fitness, a SaaS health technology platform, and expanded another business utilizing its digital marketing and business automation methods called Six Sigma Systems and eventually merged it with Qoretx LLC. Additionally, he has a rich background in martial arts, holding multiple black belts and studying various disciplines for over 30 years.

Christian Orama, the Assistant Director at Create By Influence (CBI), is a versatile and dedicated leader who plays a pivotal role in supporting the overall direction and management of the organization. With a keen understanding of business operations, Christian provides valuable assistance to the executive team in strategic decision-making and implementation. His multifaceted role encompasses coordination, communication, and project management, ensuring that CBI operates smoothly and efficiently. Christian’s commitment to excellence is evident in his meticulous attention to detail and proactive approach to problem-solving. His collaborative spirit and ability to foster positive working relationships contribute to a harmonious work environment at CBI. Christian Orama stands as a crucial bridge between various departments, ensuring that the organization’s objectives are aligned and successfully executed. His dedication and leadership qualities significantly contribute to CBI’s continued success and growth in the competitive digital landscape.

Tudor Corman, a proficient media buyer, stands as a key player in the success of Create By Influence (CBI). With a keen understanding of the ever-evolving landscape of digital media, Tudor plays a crucial role in shaping and executing CBI’s advertising strategies. His expertise extends to optimizing media campaigns for maximum impact, ensuring that CBI’s messages reach the right audiences effectively. Tudor brings a creative and analytical approach to media buying, leveraging data-driven insights to drive successful outcomes. His dedication to staying abreast of industry trends and utilizing cutting-edge techniques makes him an invaluable asset to CBI’s marketing endeavors. Tudor Corman’s commitment to excellence and innovation in media buying contributes significantly to CBI’s continued success in the competitive digital landscape.

Maryam Zohhad, the Marketing Design Director at Create By Influence (CBI), is a creative force behind the visual identity and aesthetic appeal of the company’s marketing endeavors. With a keen eye for design and a deep understanding of brand messaging, Maryam plays a pivotal role in shaping CBI’s visual narrative. Her leadership in the design department ensures that CBI’s marketing materials not only reflect the company’s core values but also captivate and resonate with the target audience. Maryam brings a blend of artistic flair and strategic thinking to her role, constantly pushing the boundaries of creativity to elevate CBI’s brand presence. Her dedication to excellence in design, combined with a commitment to staying ahead of design trends, contributes significantly to the overall impact and success of CBI’s marketing campaigns. Maryam Zohhad stands as a driving force in creating visually compelling and memorable experiences that reinforce CBI’s position in the digital landscape.

Carl Juevesano, the SEO Specialist at Create By Influence (CBI), is a seasoned professional who brings a wealth of expertise to the forefront of our digital strategies. With a keen understanding of search engine optimization, Carl plays a pivotal role in optimizing online visibility and driving organic traffic to our digital assets. His analytical approach to keyword research, content optimization, and technical SEO ensures that CBI maintains a strong and competitive online presence. Carl’s commitment to staying abreast of industry trends and search engine algorithms positions our digital initiatives for long-term success. With a focus on delivering measurable results, Carl Juevesano is a driving force behind our SEO efforts, contributing significantly to the overall success of CBI in the digital landscape.