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Maximizing Lead Generation for Red Oak Home Exteriors: A Comprehensive Advertising Strategy

Introduction: Red Oak Home Exteriors is a leading provider of window and exterior services. They sought to efficiently acquire targeted leads for window replacement, siding, and sunroom services.

Challenge: Red Oak Home Exteriors aimed to cost-effectively generate high-quality leads for their services.

Search Engine Advertising Results (March 2021 to January 2024):

  • Total Spend: $9,910
  • Phone Calls: 96
  • Conversions: 61
  • Cost per Conversion: $162
  • Clicks to Website: 731

Social Media Advertising Results (December 2020 to January 2024):

  • Total Spend: $51,187.87
  • Leads Acquired: 710
  • Impressions: 337,721
  • Monthly Average of 19.7 Leads
  • Average Monthly Spend: $1,383

Cost Per Conversion Breakdown: The combined advertising efforts maintained a cost-effective conversion rate, with Search Engine Advertising averaging $162 per conversion.

Key Takeaways:

  • The integrated strategy of Search Engine and Social Media Advertising yielded a substantial number of leads for window replacement, siding, and sunroom services.
  • Consistent cost per conversion ensured a cost-effective campaign.
  • The high number of social media impressions highlights strong brand visibility within the target market.

Recommendations:

  • Continue optimizing ad campaigns based on performance data to further reduce cost per conversion.
  • Leverage insights from successful ads to refine targeting and creative strategies.

Testimonial: “Working with Create By Influence has been instrumental in growing our business. Their strategic approach to advertising has delivered a steady stream of high-quality leads, all within our budget. The results have been impressive, and we look forward to continued success.”
— Frank Willmon, Owner of Red Oak Home Exteriors

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