Introduction: The Window Nerd, a premier window replacement company, faced the challenge of efficiently acquiring high-quality leads within a reasonable marketing budget.
Challenge: The Window Nerd needed to streamline their lead acquisition process to ensure cost-effectiveness while maintaining the quality of the leads generated.
Solutions: Create By Influence stepped in to address this challenge by implementing a targeted Paid Advertising strategy, optimizing ad spend for maximum efficiency. This approach included:
- Utilizing Social Media Advertising and Search Engine Advertising to precisely target the right audience.
- Continuous optimization of ad campaigns to maximize return on investment.
Results: From June 2022 to January 2024, the campaign yielded impressive results:
- Total Marketing Spend: $18,200
- Phone Calls Generated: 183
- Conversions: 113
- Cost per Conversion: $161
- 50% Close Rate from Conversions
Key Takeaways:
- Each lead was acquired at a cost well below the target requirement of $600 per marketing spend.
- The strategic approach resulted in a 50% close rate, showcasing the high quality of the acquired leads.
- Efficient use of the marketing budget led to a highly profitable campaign for The Window Nerd.
Testimonial:
“Partnering with Create By Influence has been a game-changer for us. Their strategic advertising approach not only brought in high-quality leads but also did so within our budget. The results speak for themselves – we’ve seen a significant increase in conversions and overall profitability. Highly recommended!”
— Wayne Young, Owner of The Window Nerd